Play With Oreo

Oreo was seen as a brand only for kids. We had to shift our focus from kids to teens and young adults, the next bigger consumer segment.

 

It was seen that spontaneous fun decreases with age. So we created a campaign that brought it back into the lives of teens and young adults... showing them how Oreo can bring that joy back and let them live in the moment.

​

A quirky and colourful social media campaign that showed our TG the many ways to #PlayWithOreo... with triggers for spontaneous fun, across the social media space, that took the brand far beyond the cookie.

 

PLAY WITH OREO CAMPAIGN CONNECTED OUR FANS IN MANY ENGAGING WAYS.